Professor Alvernia University Sinking Spring, Pennsylvania
Addiction medicine clinicians can expand their impact by confidently engaging with the media to promote awareness and evidence-based care. Through concise instruction and hands-on practice, this dynamic session equips providers to identify newsworthy stories within their practices, connect with the media, address addiction in pop culture, and deliver treatment messages on camera with clarity, confidence, and clinical credibility.
Learning Objectives:
Learners will be able to:
Identify newsworthy stories or initiatives within their clinical practice that could engage the media and promote addiction treatment.
Describe effective strategies for contacting journalists, pitching stories, and tailoring messages across traditional and social media platforms.
Demonstrate how to prepare for a media interview, including what to expect, how to stay on message, and how to deliver key points clearly and confidently.
Disclosure(s):
Lee Radosh, MD, FAAFP, FASAM: No financial relationships to disclose
Jodi Radosh, PhD: No financial relationships to disclose
